Stand Up, Stop Bullying – Anti-Cyberbullying Awareness Campaign
Graphic Design
Stand Up, Stop Bullying – Anti-Cyberbullying Awareness Campaign
Academic Graduation Project – Sunway University
2021
A comprehensive awareness campaign against cyberbullying, featuring branding, media assets, and live educational sessions.
Project Description
A fully integrated anti-cyberbullying awareness campaign developed as a final year university project. The initiative included brand identity design, social media presence, a dedicated website, printed materials, and a live online educational event with a psychological expert to raise awareness about cyberbullying among school students.
Long Description
Stand Up, Stop Bullying is an anti-cyberbullying awareness campaign I developed during my final year at Sunway University. The goal of the campaign was to educate young students about the psychological effects of cyberbullying and empower them to take action by standing up, speaking out, and reporting abuse online.
The project included the full development of a campaign identity, starting with logo design and visual branding. I designed posters and printed materials for both online and physical distribution. To create a real-world impact, we built a responsive website, launched an Instagram account and YouTube channel, and used these platforms to share informative content and promote the campaign.
A key highlight of the project was organizing a live Zoom awareness session for school students, featuring a talk from Prof. Dr. Alvin Ng Lai Oon, a respected psychology professor. The event covered the emotional and psychological effects of cyberbullying and gave students tools to protect themselves and others.
Everything from the campaign’s visual identity to digital outreach and event planning was handled within our design team, and I was responsible for the overall creative direction and execution of the campaign.
