REYOU Clinic – Social Media & Creative Management
Graphic Design, Video Editing
REYOU Clinic – Social Media & Creative Management
REYOU International Healthcare
2023
Handled social media design, video editing, and full Instagram content strategy for REYOU Clinic in Turkey.
Project Description
Full-service social media management and creative content production for a leading health tourism clinic based in Istanbul. The work included content strategy, video editing, visual branding for Instagram, community engagement, and graphic design including thumbnails, reels covers, and educational visuals.
Long Description
At REYOU International Healthcare, I managed the end-to-end content creation and visual direction for the clinic’s social media, with a primary focus on Instagram. The project included work across their service lines—hair transplant, dental treatments, and bariatric procedures—targeted at international patients from across Europe and the Middle East.
My responsibilities included:
• Designing Instagram post layouts, creating visual consistency in the grid
• Editing before/after videos, testimonial reels, and procedural walkthroughs
• Designing thumbnails and story highlights to align with the clinic’s brand identity
• Writing and scheduling captions, hashtags, and community engagement via comments and DMs
• Coordinating photo shoots and selecting media content that resonates with audiences
The main goal was to humanize the clinic’s services, boost credibility through real success stories, and establish a recognizable visual identity on social platforms.
By combining strategic media planning, hands-on design, and direct community interaction, I helped grow REYOU Clinic’s presence into a professional, trust-building brand in the medical tourism space.
