DOC2US – Healthcare App Rebranding
Graphic Design
DOC2US – Healthcare App Rebranding
DOC2US (University Project)
2021
Led the rebranding of DOC2US healthcare app — logo, banners, brochure, and ad campaign design.
Project Description
A complete rebranding project for a healthcare mobile app offering online medical consultations, e-prescriptions, and pharmacy delivery. I designed a new logo, visual identity system, promotional banners, and UI mockups as part of a university assignment focused on real-world branding solutions.
Long Description
As part of a university branding assignment, I developed a full rebranding concept for DOC2US, a digital healthcare app that connects patients with doctors via chat, video, and prescriptions. The project’s goal was to modernize the app’s identity and build a cohesive, appealing visual system.
The work included:
• A new logo combining a medical chat icon and stethoscope in one symbol
• A clear, friendly color scheme using soft mint and purple for trust and clarity
• Designs for posters, app ads, and mockups showing how the brand would appear in public spaces
• A tri-fold brochure outlining app services, benefits, and usage
• Mobile-first social media visuals created to support digital campaigns
The project successfully bridges the gap between medical professionalism and user-friendly app branding — ideal for today’s fast-paced digital health ecosystem.